Ford bets on Branded Content
may 25th, 2012 - 12:57
Ford creates an interactive reality show in prime time to promote his new Ford Escape.
Over 6 episodes 6 couples compete in a race. Each week, the teams reached a new city and faced a series of interactive challenges and spontaneous adventures, some of them could only be solved with the help of his fans who interacted with the teams through escaperoutes.com.
To make the campaign as much viral as possible, Ford brought the online celebrity iJustine to publicize the contest and share extra content with fans.
Ford in turn promoted the launch of a Quedada in Google + in which fans could talk to members of the six teams that participated in the race.


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Posted by Melisa
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