The Branded Content arrives at the Olympic Games 2012
may 28th, 2012 - 18:35Several Sponsors of the London Olympics go for Branded conent. Coca Cola, BMW and Sainsbury's, official sponsors of the Olympics, have invested in creating content for this new edition and have done more than fine.Coca Cola - Move the beat
Coca Cola and Grammy award-winning music producer Mark Ronson have travelled around the world, capturing the sounds of five different Olympic sports and blending them into one song that brings the spirit of London 2012 to life.BMW - The ultimate performance
A series of short films that follow Olympic athletes Louis Smith and Rebecca Adlington, Paralympian David Weir and retired middle distance runner Steve Cram.
Each film explores the parallels between the athletes and BMW and the defining moments that motivate them to deliver the impossible. Directed by award-winning filmmakers, the films teach us how technology, training, determination and continuous improvement have all come together to achieve The Ultimate Performance.Sainsbury´s
To promote a healthier and more active lifestyles, Sainsbury´s made a series of ten short films broadcast on Channel 4 and channel4.com, where several Paralympic athletes, share their dedication to the sport and the sacrifices they are making on the way to the games.