Oh Chuck! I Blew My Cash
july 06th, 2012 - 10:55
Charles Schwab is positioned as an advisory figure that can help change irresponsible financial behavior.
In a new online video campaign titled “Oh Chuck! I Blew My Cash”, several videos portray Millennials chatting with company founder Charles R. Schwab about amusing incidents of ridiculous overspending.
By illustrating real anecdotes, Schwab reminds viewers they’re not alone in their reckless habits. And by showing the company founder in conversation with these flummoxed spenders, the ads position the bank as an accessible and friendly but straight-talking confidan.

Posted by María
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