How we love mechanisms with resorts, winding wheels!!! and gum balls!!!
july 11th, 2012 - 17:32
One of these so cool ideas that should've been more expanded through transmedia and less as an isolated street marketing and tweeter action.
Step by step and hit by hit brands are realizing that consumers crave for more entertainment and fun times and less logos frying their brains with no impact capacity whatsoever. With this campaign they should've go deeper in building storytelling from that magic window.


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Posted by Melisa
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