Crush Hour, an Ogilvy campaign for Europe Car Autoliberté
april 20th, 2012 - 17:45
Here you have an unusual approach from Europcar to drive individuals to rent a car rather than purchasing one - to curb the peak hour jams.
This was the impact of the campaign:
More than 2.8 Million views on YouTube
More than 11 Million Euros in earned media
3 times more traffic increment via organic search
83% more subscriptions to Europcar Autoliberté

Posted by María
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